BrubakerHR was inspired by the 1980 movie Brubaker – the story of a US prison warden who enters Wakefield prison in Arkansas as an inmate where he stays, incognito, for several weeks before declaring his true identity to the guards. In doing so he gains a unprecedented level of insight as ‘one of them’, one of the inmate community.
The growth of social collaboration and ‘real time’ interaction through social networking is a game changing evolution for organisations and represents a fundamental shift in the way individuals communicate and collaborate. The lines between employees, potential employees and customers are blurring, as are the ‘rules of engagement’ between these groups and the organisations within and around which they sit.
These new rules and the conversations that go on across the social spectrum create an extremely powerful ‘window’ into the health and wellbeing of an organisation. It is this ‘view from the inside’ – the Brubaker principle – that provides insight into what is really going on and what is required to leverage this new social dynamic for business benefit.